The AI calling agent dials a new lead within a minute of the form or the missed call, in the lead's language, asks the qualifying questions you set (budget, timeline, location, intent), and when the answers say ready it transfers the call live to a rep with the answers already on screen. Leads that are not ready get a disposition, a follow-up on WhatsApp and a callback slot. The rep's day becomes conversations with buyers instead of a list to dial.
Why speed decides it
A lead that filled a form on a two-wheeler or a flat or a loan is also filling forms elsewhere. The first call that reaches them while the intent is warm wins a disproportionate share. A rep team cannot be first on every lead at 9 pm on a Sunday; an AI agent can, and it does not mind the forty-second call that ends in "wrong number". A sales head at a developer put it plainly to us: if the hot lead has to wait for a transfer, you lose the lead.
The questions and the handover point
The AI asks what your reps ask in the first two minutes, in the order you set: what are you looking for, when, where, what budget, is this for you. Four to six questions, in Hindi, Marathi, Tamil or whichever of the 14 languages the lead answers in. The handover point is a rule you write: budget above X and timeline inside Y means transfer now; anything else means disposition and follow-up. The transfer is live, on the same call; the rep sees the answers before they say hello and opens with the lead's own words.
What happens to the rest
Most leads are not ready. The AI records why (budget, timing, just looking), sends the brochure or the link on WhatsApp, books a callback if the lead wants one, and writes the disposition to your CRM in the fields your reps already read. Nothing goes into a free-text box. The reps' list the next morning is the ready ones and the callbacks, in order.
What to measure in the pilot
- Time from lead creation to first call attempt, before and after.
- Share of leads reached within the first hour.
- Qualified leads passed live to a rep per day, and the rep's conversion on those versus on self-dialled leads.
- Rep hours spent dialling, before and after.
Watch the lead-qualification handover, 1 minuteQuestions people ask
How fast does the AI call a new lead?
Within a minute of the form, the missed call or the event your CRM sends, at any hour your rules allow, in the lead's language.
Does the rep get the lead on the same call?
Yes. When the answers meet your rule the AI transfers the call live to a rep with the answers already on screen. Leads that are not ready get a disposition and a follow-up.
Which languages does the AI qualify leads in?
14 Indian languages plus English and Hinglish, switching mid-call if the lead does.