Customers · Case studies

Real outcomes, on real books.

Every case study on this page carries a named client, a live production system and an attributable outcome number. No mockups, no synthetic pilots — just what the platform moved, how it was measured, and the engineering that carried it.

Published case studies

What the platform moved, where the client cleared it.

ORI × Airtel Telecom
48%Peak retention · MNP window · vs ~10% target
Retention · Hinglish + Gujarati · Bihar circle

Reversing port-outs at scale with a Hinglish retention voicebot

Verified in-call retention from ~9% to a 48% peak on 4,700+ subscribers/day. Attributed only to confirmed CANCEL-to-1900.

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ORI × Tata AIG Insurance
59.78%Auto-renewal rate · 8,662 customers
Renewals · Bilingual · Live IPDS APIs

Scaling insurance renewals with Asmita, a bilingual GenAI voicebot

250,000+ automated attempts. Live IPDS function-calling for IDV changes on the call itself. 24/7 outreach in the T-45 to T window.

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ORI × Muthoot Fincorp NBFC
~1 in 3Best-bucket recovery · Post-Due Bandhan Plus
Collections · 5 languages · In-call payments

AI voicebot collections program drives measurable recoveries

5,171 of 21,796 accounts recovered in month two. Real-time payment gateway completes collections inside the call.

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ORI × Credgenics BFSI
5–8LCalls/day · 16+ lending brands
Collections · Multi-brand · 6 languages

Powering one partner's multi-brand collections voice channel

70+ bot builds across 16+ NBFC and bank brands, 300 concurrent calls, monthly volume up ~17× since ramp-up.

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ORI × ASUS India Consumer
27×Monthly leads · dealer engagement to 43×
Multi-audience · Web + WhatsApp · Onebot

One platform, three journeys: consumer, commercial, dealer

Self-serve support +135%, 96–97% intent recognition held through a 43× engagement spike.

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Case studies in review Q3 2026
4 moreHDB Financial · Vi · Metropolis · TVS
BFSI · Telecom · Consumer

Four more case studies publishing this quarter

Loan servicing, MNP retention, diagnostics support, and consumer-durables collections — publishing through Q3 2026.

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The measurement discipline

Every number here is tied to an event we can point at.

Retention is counted only on the CANCEL-to-1900 SMS being confirmed on the call, not a verbal "yes". So the number understates the true business impact, deliberately.

Renewals are counted only when the payment settles, not when the customer accepts on the call. So the number tracks money in, not intent.

Collections are counted only against paid/unpaid dispositions per bucket per language, with the paid figure fed by the payment gateway in the call itself.

Multi-audience outcomes are attributed by bot, channel and month, so category-level gaps surface rather than blend into one flattering headline.

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