AI that speaks BFSI

Reimagining Credit Card Growth & Retention

From lead qualification to renewals, ORI's multimodal AI transforms every stage of the credit card lifecycle for top issuers.

Industry Context

Booming Growth

Credit card growth is booming, but issuers face rising acquisition costs and intense competition

Process Challenges

Manual, fragmented processes lead to missed leads, onboarding drop-offs, and poor collections

Regulatory Pressure

Regulatory and customer experience pressure is at an all-time high

Complete Lifecycle Solution

ORI's AI transforms every stage of the credit card journey with measurable impact

Acquisition & Lead Qualification

Proactive, personalized outreach, eligibility checks, tailored card recommendations and dormant lead reactivation

+4% lead conversion-17% acquisition cost+12% engagement

Onboarding

Guided application, document upload, real-time status, welcome and activation calls

+14% onboarding completion-16% time to activation+4% CSAT

Account Management & Collections

24/7 support, payment reminders, dispute handling, collections with PTP capture, personalized payment plans

-8% delinquency+14% collection rate-23% call volume

Renewals, Upsell & Loyalty

Renewal reminders, credit limit upgrades, cross-sell of loans/insurance, loyalty program enrollment

+15% upsell+8% retention+16% revenue/customer

Why Credit Card Leaders Choose ORI

Purpose-built for BFSI with proven results across the credit card lifecycle

Omnichannel AI

Voice, chat, WhatsApp, SMS - all BFSI-tuned

100% Compliance

RBI/SEBI aligned with full audit trails

95%+ Accuracy

Disposition tagging and intent recognition

Human+AI Loop

Seamless agent handoffs with full context

ORI vs. Competition

See how ORI's BFSI specialization delivers superior results

Feature		Leading Platforms	Generic Bots
BFSI Specialization	Native BFSI training	Generic chatbots	Basic scripting
Compliance	100% RBI/SEBI aligned	Limited compliance	Manual oversight
Explainability	Full audit trails	Black box AI	No transparency
Human+AI Loop	Seamless handoffs	Basic escalation	Manual processes
Disposition Accuracy	95%+ tagging	80-85% accuracy	Manual logging

Measurable Impact

Proven results across credit card operations

Higher Collections

14%

Improvement in collection rates

Higher Upsell

15%

Increase in cross-sell success

Lower CAC

17%

Reduction in customer acquisition cost

CSAT Score

4.2/5

Customer satisfaction rating

24/7 Support Operations

Comprehensive cardholder support including dispute management, lost card handling, and real-time notifications

Cardholder Support

Dispute Management

Lost Card Handling

Real-time Notifications

Ready to Transform Your Credit Card Portfolio

Experience AI that speaks BFSI and see measurable results across your entire credit card lifecycle.